As the global appetite for affordable, lean, and convenient protein grows, the raw chicken meat industry is emerging as one of the most promising sectors in food and agriculture. Here's a comprehensive deep dive into the business potential—with data-backed insights and strategic angles to explore.
The raw chicken meat market is projected to reach US$ 296,150.51 million by 2028 from US$ 232,489.41 million in 2021; it is expected to grow at a CAGR of 3.5% from 2021 to 2028.
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Global Market Outlook
Affordability: Chicken is a more economical source of protein compared to beef and pork, making it a preferred choice for consumers, especially in emerging economies.
Health and Wellness Trends: With growing health consciousness, consumers are increasingly opting for lean meat, and chicken is widely regarded for its high protein and low-fat content.
Expansion of Fast Food and Convenience: The proliferation of fast-food chains, quick-service restaurants, and the rising popularity of processed and ready-to-eat chicken products are major drivers of demand.
Urbanization: As global populations shift to urban areas, the demand for conveniently packaged and processed raw chicken is increasing.
Technological Advancements: Innovations in poultry farming, such as improved breeding methods, feed formulas, and disease control, have led to increased productivity and efficiency.
Business Opportunities
The growth in the market opens up a variety of business opportunities across the value chain:
Chicken Meat Production: Commercial broiler farming is a highly successful business, particularly in regions like Asia-Pacific, and can be started on a small, medium, or large scale.
Value-Added Products: There is a growing demand for ready-to-cook and value-added chicken products, such as marinated, pre-cooked, and frozen items.
Specialty Products: The market for organic, antibiotic-free, and free-range chicken is expanding as consumers become more concerned with health, animal welfare, and sustainability.
Processing and Distribution: The demand for frozen chicken meat is increasing rapidly, making frozen chicken meat processing a profitable venture.
Additionally, there are opportunities in establishing efficient supply chains and distribution channels, including online sales and home delivery services. Poultry Equipment and Feed: The market for quality poultry feed is in high demand, and there are opportunities in manufacturing custom or specialized organic and therapeutic feeds.
Supplying equipment for poultry farms is also a lucrative business
Key Trends to Watch
Online Sales: The accelerated adoption of online platforms for raw chicken meat purchases is reshaping distribution channels and customer engagement.
Focus on Health: Consumers are increasingly seeking products that highlight health claims such as high protein and are free of antibiotics and hormones.
Technological Integration: The implementation of AI and other digital tools in poultry processes can enhance efficiency in procurement, processing, and distribution.
Regional Growth: The Asia-Pacific region is the largest and fastest-growing market for poultry, presenting significant opportunities for businesses to expand.
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